Over the past year, Instagram has placed a lot of emphasis on searching and discovery of content. This is through its Search & Explore tab in the app. You can search for peoples, brands and hashtags using this feature. All you need to do is to tap on the search icon and then choose whether you are looking for people or hashtags.
You can search for brands and people using the username or the name. The search results that you end up with are based on a host of factors, including those people that you are connected to, who you follow and the content you like on Instagram.
Many users are featured in the search results on Instagram, and this can be a great way to boost the success of your marketing efforts. With added exposure and the chance of reaching new users that might not have seen your content at all, this is a blessing for many marketers.
You can also use the Instagram Search feature in various other ways. For one, you can search for the best hashtags to include in your posts, the best ones to engage your fans, and even use the feature to get influencers that can take your marketing efforts further.
How Does It Work?
The Search & Explore feature is represented by a magnifying glass icon. Tapping on this icon takes you to the search and explore tab. The search bar allows you to search for anything on Instagram (including people, places and tags), users, hashtags as well as location tags.
Tapping on a username takes you to the profile of the user while tapping on a tag shows you a list of all the images that have the tag on them. The photos are arranged according to the most recent.
How to Use This Feature to Grow Your Following
This feature allows you to get more followers for your account. Featuring in the search results of this feature exposes your brand to other users who are outside your follower base. You also stand to get more engagement on your posts, which help you to gain more followers.
So, how does this help you?
Get the Right Hashtags to Use
You can use the search feature to identify the most popular hashtags that are trending and then use them in your posts. Using these hashtags makes you easier to find and follow, which means you stand to attract more followers to your account.
Know when to Post on Instagram
One thing you will notice when you search on Instagram is that the latest posts appear first. This gives you an idea that if you time your posts the right way, your content ends up at the top of the search results.
Learn to put up a post when your audience is active on the platform. This way, it is more likely for your post to appear near the top of search results.
Understand the Need for Relevant Content
A look at the search results shows that the top 9 posts are prominent and attract more followers. These top posts are selected based on how popular they depending on the level of engagement. To stay in the top search results, therefore, requires that you come up with great, relevant content that followers engage with.
All in all, for you to build a following and attract more users to your posts, you need to appear among the top of the search results.
The Search and Explore feature in Instagram allows you to find content that you need in your posts as well as to get found by other users.