You have heard of Instagram influencers, and the kind of benefits they bring to your social media marketing campaigns. With the right influencer, your business easily goes viral. However, there are instances when the influencer doesn’t deliver what you need in terms of exposure. There are a lot of factors that go into making your Instagram efforts successful, and using an influencer is just one of it.
Instagram receives over 800 million users each month, and with such a user base, you are sure that there is a good chance that most of your users are already on Instagram waiting for you to make a move.
So, what are the signs that your influencer is not delivering as expected? Here are the top signs.
People Visit When You Offer a Discount
Although it is a good idea to attract followers with discounts and coupons, they shouldn’t only come to your account when you have these offers. What happens when you don’t have something to offer?
The marketing plan you have ought to be long term. Using an influencer is a way to make sure that you market for ages. You have the hopes that when you use the influencer, you want to have the marketing plan for a long time.
You don’t want to connect with your audience just for the one time, but for long. Of course, you cannot offer coupons or discounts on a daily basis; you will lose credibility.
To address the issue, make sure you use the right content each day. You need the right words to let customers know why they must use your brand compared to others.
The Comments are Generic
Don’t be disappointed to read a lot of comments that don’t even relate to your brand. Some influencers use bots to deliver the comments, which might give you the impression that they are getting organic results when they are generating them.
Make sure the influencer is honest and trustworthy.
The Posts Aren’t Relevant to Your Niche
I have seen this issue several times now – businesses choose an influencer just because he has a lot of followers, only to find out that the audience isn’t relevant to their goals. The influencer might post content about your brand, but the content ends up looking out of place compared to other content.
Make sure you look for an influencer that has a massive following, but the following must relate to your niche. Take time to read through the posts and see what the audience says in return before you decide to use his services.
Avoid influencers that work in a general way. Instead, get one that uses a very specific niche. If you sell ladies clothes, find an influencer with a specialty in the same.
The Engagement Level is Low
Influencers make sure your content goes viral via several strategies. However, you might find that at times the content doesn’t work out as expected. The content that you require the influencer to post doesn’t reach the intended target.
One way to determine if the audience is getting your message is to use a bot. The bot monitors your accounts and enumerates the responses from your audience, giving you an idea of how the bot is doing, and what you need to do more to make everything work out. You can check out top Instagram bots and what features they have by visiting Free Your Spine today.
It takes more than just an influencer to get the right exposure for your goods or services. Take time to analyze various features so that you can select the best influencer for your needs.