Throughout the history of social media, the pound sign (#) has stood for something. For Instagram, this sign stands for the hashtag, and younger generations and millennials know it by this name. Almost 70 percent of the users that flood Instagram utilize hashtags on a daily basis.
Hashtags allow the entire community on Instagram to find a conversation and join it. Companies use hashtags to engage their consumers as well as promote their content.
Brands can use hashtags for different purposes. Here are the most common hashtags:
- Campaign hashtags are created for a specific campaign. You can use the hashtags to encourage people to promote your content further.
- Brand hashtags are specific for a slogan or a brand name and target a specific niche or topic.
- Trending hashtags are about a popular topic that is targeting a niche market.
- Content hashtags are not branded, but are commonplace and are simple regular words that apply to any topic.
- Event hashtags are ideal for an event that you are planning. It helps you spread the word about your event.
Before you can start tinkering with hashtags, it is wise to see how popular the hashtags are right now and whether people are using it or not. You can do so using third-party apps that are available online.
Now that you know what kind of hashtags is available for your brand, how can you use them to get more Instagram followers?
Keep the Hashtags Organized
You need to have an efficient hashtag system so that you know what tags to use and how they are performing. With time, you get to notice a relationship between certain hashtags and the level of engagement you receive. This can help you decide which kind of hashtags work well for you so that you can leverage them for maximum engagement.
If you are running a promotion for a brand, you can use a tool that allows you to see which are the top hashtags and use them for your next promotion.
For a small business, use an excel sheet to keep a tab on the hashtags.
Know the Magic Number
You need to find the magic number that gives you the highest levels of engagement. This magic number is simply the number of hashtags that work best for you. The truth is that not all posts will work with six hashtags as it is stipulated. You need to range from 5 to 30 and find the number that gives you all the followers you are looking for.
Don’t Go Too Broad
You need to be specific when it comes to hashtags. There are a few reasons why you need to go specific – first, you get to compete with just a few people, and secondly, your audience would love it if you narrow down to a specific niche.
Competing with other brands for general hashtags doesn’t give you what you need; instead, it takes away what you already have. Make sure you have hashtags that can make people interested in what you offer, this way you get more followers.
You need to test your hashtags time and again so that you know how they are performing. You have to demote some and promote some more so that you have the ultimate list of the right tags for your campaign.
You need to have enough followers to leave a mark on Instagram. Take time to understand what your audience wants and go out and give them. It takes some effort, but at the end of the day you will be thankful you tried in the first place.