Back Pain in the Office and The Need for Inversion Tables

Chronic back pain at the office is a result of various issues. Once, when you sit at your desk the whole day, day in and day out, you stand to start suffering from back pain that becomes worse each day.

Your office chair is also a cause of low back pain. If the office chair hasn’t been designed for ergonomy, then you risk suffering from low back pain. While it is hard to handle low back pain in the office, you can use an inversion table set in one of the rooms to help reduce the pain associated with low back pain.

How Do Inversion Tables Work?

Chronic pain can easily turn your life upside down, and this is also the way inversion tables work (with better results though). Inversion tables have been used for long to relieve the symptoms of back pain. Inversion tables are therapeutic equipment that works to stretch the lumbar spine so that they reduce the amount of pressure that each vertebra exerts on its adjacent vertebrae.

To understand how the inversion table works, you need first to understand the work of the spine. The spine is made to hold the weight of the body regardless of the position that we are in. Even when lying down, there is a lot of pressure that is exerted on each spinal vertebra, which can be huge. As time goes by, the pressure on the spinal vertebrae can result in back pain. If not handled the right way, the pressure becomes too much. The pressure is due to compression of the spinal column. The inversion pressure works to decompress the spine and reduce it.

The inversion tables are affordable and don’t take up a lot of space. However, you need to understand how to use the tables so that you get maximum benefits out of them. Here are a few pointers.

Get the Right Table

Not all inversion tables are created equally. The weight capacity of the tables is different, so make sure you choose a table that can offer you the perfect weight capacity for your employees. Explore the various types on Free Your Spine to understand the various features before you make the right choice.

Choosing the table is also about the cost. Make sure you choose a table that you can afford.

Do Not Ignore Pain

Don’t wait till the pain is too much to buy an inversion table. What you need to do is to have one even when no one has complained of back pain. Set aside a room where the table will be placed early enough so that when the pain starts to set in, you have the table ready.

Invert Safely

The inversion table comes with a manual for proper use, but you also need to get a physician to come in and teach your staff about the safe use of the inversion table. This will make it possible for your staff to use the table safely without making the pain worse.

Start Slowly

You need to start using the inversion table slowly and gradually get used to it. It is important that you don’t overdo it and that you come out of the inversion slowly. If you find that the sessions are too much, then you can start with just a single session as you build up.

In Conclusion

Back pain at the office is as a result of various causes. Once you identify the causes, take time to get the right inversion table and use it to reduce the compression on the vertebrae. Make sure you follow the right guidelines when using the inversion table to avoid further injuries.

The Different Types of Social Media Services and the Benefits to Small Businesses

There are various social media services that you can use to market your products and services. However, each service comes with its pros and cons, which is why you need to understand specifically what you need to do to make your business stand out.

Today we look at the various types of social media services, and what they offer in terms of benefits to your business.

The Different Types of Social Media Services

These include:


    • Following and unfollowing: This is where you follow users on a platform according to certain criteria. This helps keep the number of followers or friends at an optimum level, and to make sure they are active on the account at all times.
    • Content creation: This involves creating content for the various platforms including tweets, images, videos and more.
    • Account management: this is where you manage the accounts of users and brands that are so busy or that have so many accounts under their names.
    • Getting likes: You increase the likes on the posts made by the user.
    • Commenting: you monitor the reaction of the followers and offer responses to their concerns.

These are not all; some of the services are specific to accounts. You can enjoy these services by using a tool such as the one offered on So, what benefits do businesses get from the various social media services?

Increase in Brand Awareness

Social media gives you a cost-effective platform to increase the visibility of the brand and to syndicate content. As a business, implementing a social media strategy greatly improves your brand because you increase the audience that you talk to.

By investing a few hours each week, most businesses have realised an increase in their social media marketing efforts. With regular use, it improves the visibility of your brand.

More Traffic to Your Website

The more traffic you get to your landing page, the more sales you are likely to enjoy, which translates into more revenue. With the right social media marketing strategy, you can double the number of visitors that you receive on the landing page. This page can be a product page, blog or a website.

Every social media post you put up or page you come up with is a gateway to your site. You need to make sure that the link to your page is available on all your accounts, and it is working. So, when you open a social media account, you are literally giving your users a link to your pages, and opening up your business to the world.

You Rank Better in Search Engines

While social media doesn’t lead to direct search ranking improvement, more than half the number of marketers that have been using social platforms to market their products and deliver information to their users have seen an improvement in search engine rankings. Being able to appear at the top of search engine results pages generates more traffic to your websites and results in more revenue.

To rank higher on social media, you need to create high-quality content that works with your keywords. Additionally, use different types of content to grab the attention of a large number of users. So, leverage the power of case studies, infographics, photos, videos and blog articles to enjoy a broader read.

Enjoy Higher Conversion Rates

With higher visibility come more opportunities to convert visitors into customers. Marketing on social media gives you the opportunity to develop relationships with your consumers. These relationships can be beneficial in the future and can lead to more sales and loyal customers.

Final Words

There are so many social media services that you can use in your business. These services help you become more visible to your users so that you can sell more and rank better in search engines.

2018 Web Design Statistics That Your Business Should Know About

A business website is a necessity today, and if you are thinking of creating a website, then you need to understand some few statistics that could give you guidance on how to create a website that is not only amazing but beneficial to you.

Having a Website

Statistic: As many as 30 percent of small businesses don’t have a website.

This tells you that if you are among the 30 percent that haven’t come up with a business website, you need to make it a priority. If you are in this category, it means that 70 percent of your competitors are online, taking charge of the business that comes via internet, while you are still dealing with a few customers that haven’t realized the benefit of buying online.

For your information, more and more of the customers prefer to buy their products and order for services online, which mean that soon you won’t be able to talk to them because they won’t come to your store.

The solution? Start the process of making the perfect website for your small business needs today. You can do this by talking to web designers that have great ideas to make your website stand out from the rest.

The User Experience

Statistic: 95 percent of customers indicate that a positive experience is the top factor when they visit a website.

If you have a website but you haven’t invested in user experience, then you need to be aware that you might be selling less because of this fact. The user experience is different from the visual identity that you come up with.

User experience is all about the functionality and ease-of-navigation that you incorporate into the website. Remember that an innovative website turns out to be useless if the users cannot find the right way to interact with the various features.

User experience has a high ROI. This means that you can easily increase the conversion of the website by more than 200 percent when you think out the user experience and incorporate it into your design.

You can only get the best user experience if you work with an expert that understands its importance to the customer.

Website Speed

Statistic: A slow loading website causes 40 percent of the users to stop doing whatever they are doing on the website and head to a competitor website.

Consumers know that technology has improved and they expect more from your website than ever before. If you have a website that loads slowly, you might not be able to satisfy your customers the way you expect to.

If your website loads slowly, expect your visitors to navigate away from it without the site loading fully.

And with potential buyers navigating away from the site, you are looking at dropped purchases and a dip in your sales for the year. Your conversion rate can go down up to 7 percent if you have a 1-second delay. On the other hand, the conversion rate increases by up to 70 percent if you increase your load speed to 2 seconds!

You can check out how fast your pages load by using third-party tools that provide website loading speeds.

The Design

Statistic: A single bad experience by a user on your site makes the user less likely to visit the site again.

As important as the user experience is to your customer, the way the website looks is also very critical. The user might use the design to make a decision whether to spend more time browsing the site or letting go and going to a better site.

If the website is appealing, more users will spend time on the site looking for what they want, and might complete a purchase. On the other hand, if the site isn’t appealing, they won’t want to spend a lot of time on the site at all. Remember that the users judge the credibility of your website depending on the design, so make sure it is professional.

The Bottom-line

As a small business looking to make money from the traffic that comes online, you need to make sure you have a professionally designed website that has all the features that you need to stay relevant.

Signs Your Instagram Influencer is Not Efficient

You have heard of Instagram influencers, and the kind of benefits they bring to your social media marketing campaigns. With the right influencer, your business easily goes viral. However, there are instances when the influencer doesn’t deliver what you need in terms of exposure. There are a lot of factors that go into making your Instagram efforts successful, and using an influencer is just one of it.

Instagram receives over 800 million users each month, and with such a user base, you are sure that there is a good chance that most of your users are already on Instagram waiting for you to make a move.

So, what are the signs that your influencer is not delivering as expected? Here are the top signs.

People Visit When You Offer a Discount

Although it is a good idea to attract followers with discounts and coupons, they shouldn’t only come to your account when you have these offers. What happens when you don’t have something to offer?

The marketing plan you have ought to be long term. Using an influencer is a way to make sure that you market for ages. You have the hopes that when you use the influencer, you want to have the marketing plan for a long time.

You don’t want to connect with your audience just for the one time, but for long. Of course, you cannot offer coupons or discounts on a daily basis; you will lose credibility.

To address the issue, make sure you use the right content each day. You need the right words to let customers know why they must use your brand compared to others.

The Comments are Generic

Don’t be disappointed to read a lot of comments that don’t even relate to your brand. Some influencers use bots to deliver the comments, which might give you the impression that they are getting organic results when they are generating them.

Make sure the influencer is honest and trustworthy.

The Posts Aren’t Relevant to Your Niche

I have seen this issue several times now – businesses choose an influencer just because he has a lot of followers, only to find out that the audience isn’t relevant to their goals. The influencer might post content about your brand, but the content ends up looking out of place compared to other content.

Make sure you look for an influencer that has a massive following, but the following must relate to your niche. Take time to read through the posts and see what the audience says in return before you decide to use his services.

Avoid influencers that work in a general way. Instead, get one that uses a very specific niche. If you sell ladies clothes, find an influencer with a specialty in the same.

The Engagement Level is Low

Influencers make sure your content goes viral via several strategies. However, you might find that at times the content doesn’t work out as expected. The content that you require the influencer to post doesn’t reach the intended target.

One way to determine if the audience is getting your message is to use a bot. The bot monitors your accounts and enumerates the responses from your audience, giving you an idea of how the bot is doing, and what you need to do more to make everything work out. You can check out top Instagram bots and what features they have by visiting Free Your Spine today.

Final Thoughts

It takes more than just an influencer to get the right exposure for your goods or services. Take time to analyze various features so that you can select the best influencer for your needs.

Things To Consider When You Need Vehicles For Your Business

Starting a business can be a large undertaking for anyone. There is a lot that goes into opening a business. First, you are going to have to go through all of the steps to secure a location in which to run your business from. There is all of the insurance that is also necessary in order to open a business. Then, there is the process of setting up the space with all of the supplies and everything that you are going to need for the business.

Some businesses require some special things that others may not need. You may have to find local car dealerships and hop over there to look at the company vehicles that you may need for your employees. When businesses need vehicles to function, there are a lot of other things that are going to need to be obtained for the business.
First, you are going to need to make sure that the vehicles that are bought are going to serve the purpose that they are going to be used for. They are going to have to be able to handle the job that they need to do. For example, a construction company is going to need vehicles that are going to be able to handle the tools and materials that the employees will need on the jobsite.

An owner also needs to make sure that the employees are responsible drivers because they are going to be representing your business on the road and be driving under the company’s insurance. This requires added screening to make sure that they are legal to drive and that they have good past driving records. This is an important part of the process because if it is not followed, an irresponsible employee can cost the business thousands of dollars.

Then there is the insurance that the owner is going to need to obtain for the vehicles to make sure they are covered. There are special insurance policies that are purchased for a fleet of company vehicles so that the vehicles and the drivers are covered in the case of an emergency. It is important to have good insurance to make sure they are covered for anything that may come up.

An owner is going to want to use the vehicles as a form of advertising and marketing for the business. They are going to want to outfit the cars with decals with the business name, phone number, and any other information that they want to put on the cars. This can be a valuable investment that can get added business and sales.

There is so much to worry about as a business owner and the easiest way to keep track of everything is to stay organized. When you run a business, you need to be able to access any information that you may at any given moment. Organization is the best way to make sure to minimize the amount of stress that an owner is bound to deal with. Stress is a normal part of business and organization is the best way to deal with it.

Using Instagram Search and Explore to Get More Followers

Over the past year, Instagram has placed a lot of emphasis on searching and discovery of content. This is through its Search & Explore tab in the app. You can search for peoples, brands and hashtags using this feature. All you need to do is to tap on the search icon and then choose whether you are looking for people or hashtags.

You can search for brands and people using the username or the name. The search results that you end up with are based on a host of factors, including those people that you are connected to, who you follow and the content you like on Instagram.

Many users are featured in the search results on Instagram, and this can be a great way to boost the success of your marketing efforts. With added exposure and the chance of reaching new users that might not have seen your content at all, this is a blessing for many marketers.

You can also use the Instagram Search feature in various other ways. For one, you can search for the best hashtags to include in your posts, the best ones to engage your fans, and even use the feature to get influencers that can take your marketing efforts further.

How Does It Work?

The Search & Explore feature is represented by a magnifying glass icon. Tapping on this icon takes you to the search and explore tab. The search bar allows you to search for anything on Instagram (including people, places and tags), users, hashtags as well as location tags.

Tapping on a username takes you to the profile of the user while tapping on a tag shows you a list of all the images that have the tag on them. The photos are arranged according to the most recent.

How to Use This Feature to Grow Your Following

This feature allows you to get more followers for your account. Featuring in the search results of this feature exposes your brand to other users who are outside your follower base.  You also stand to get more engagement on your posts, which help you to gain more followers.

So, how does this help you?

Get the Right Hashtags to Use

You can use the search feature to identify the most popular hashtags that are trending and then use them in your posts. Using these hashtags makes you easier to find and follow, which means you stand to attract more followers to your account.

Know when to Post on Instagram

One thing you will notice when you search on Instagram is that the latest posts appear first. This gives you an idea that if you time your posts the right way, your content ends up at the top of the search results.

Learn to put up a post when your audience is active on the platform. This way, it is more likely for your post to appear near the top of search results.

Understand the Need for Relevant Content

A look at the search results shows that the top 9 posts are prominent and attract more followers. These top posts are selected based on how popular they depending on the level of engagement. To stay in the top search results, therefore, requires that you come up with great, relevant content that followers engage with.

All in all, for you to build a following and attract more users to your posts, you need to appear among the top of the search results.


The Search and Explore feature in Instagram allows you to find content that you need in your posts as well as to get found by other users.

How to Get Real Instagram Followers by using Popular Hashtags

Throughout the history of social media, the pound sign (#) has stood for something. For Instagram, this sign stands for the hashtag, and younger generations and millennials know it by this name. Almost 70 percent of the users that flood Instagram utilize hashtags on a daily basis.

Hashtags allow the entire community on Instagram to find a conversation and join it. Companies use hashtags to engage their consumers as well as promote their content.

Brands can use hashtags for different purposes. Here are the most common hashtags:

    • Campaign hashtags are created for a specific campaign. You can use the hashtags to encourage people to promote your content further.
    • Brand hashtags are specific for a slogan or a brand name and target a specific niche or topic.
    • Trending hashtags are about a popular topic that is targeting a niche market.
    • Content hashtags are not branded, but are commonplace and are simple regular words that apply to any topic.
    • Event hashtags are ideal for an event that you are planning. It helps you spread the word about your event.

Before you can start tinkering with hashtags, it is wise to see how popular the hashtags are right now and whether people are using it or not. You can do so using third-party apps that are available online.

Now that you know what kind of hashtags is available for your brand, how can you use them to get more Instagram followers?

Keep the Hashtags Organized

You need to have an efficient hashtag system so that you know what tags to use and how they are performing. With time, you get to notice a relationship between certain hashtags and the level of engagement you receive. This can help you decide which kind of hashtags work well for you so that you can leverage them for maximum engagement.

If you are running a promotion for a brand, you can use a tool that allows you to see which are the top hashtags and use them for your next promotion.

For a small business, use an excel sheet to keep a tab on the hashtags.

Know the Magic Number

You need to find the magic number that gives you the highest levels of engagement. This magic number is simply the number of hashtags that work best for you. The truth is that not all posts will work with six hashtags as it is stipulated. You need to range from 5 to 30 and find the number that gives you all the followers you are looking for.

Don’t Go Too Broad

You need to be specific when it comes to hashtags. There are a few reasons why you need to go specific – first, you get to compete with just a few people, and secondly, your audience would love it if you narrow down to a specific niche.

Competing with other brands for general hashtags doesn’t give you what you need; instead, it takes away what you already have. Make sure you have hashtags that can make people interested in what you offer, this way you get more followers.

Test them

You need to test your hashtags time and again so that you know how they are performing. You have to demote some and promote some more so that you have the ultimate list of the right tags for your campaign.

Final Words

You need to have enough followers to leave a mark on Instagram. Take time to understand what your audience wants and go out and give them. It takes some effort, but at the end of the day you will be thankful you tried in the first place.

How to Build 20,000 Loyal Instagram Followers Part 2

In our first series, we looked at how to grow your following using calls to actions and using the right hashtags. In this series, we go ahead to look at other aspects that you ought to look at when growing you need to hit the 20,000 follower mark in no time at all.

Send Personalized DMs to New Followers

This is the most vital part in building a loyal following. Even if people love what you do and engage with your posts, it isn’t enough. You need to make sure you connect with the audience and keep them engaged.

So, how should you do it? Well, identify a few followers and check out their posts. Then send them DMs regarding the post, possibly asking questions about the specific posts or just commenting on them.

If you have a problem sending DMs, then you can use a bot for the task. Over at Managed Social, you can look at the top bots and what they offer you in terms of sending DMs.

The number of DMs that you need to use should be compatible with the likes and comments that you receive. Remember, creating a real relationship with your followers makes them more likely to leave comments on your posts and makes it much more likely to follow you.

Returning the Favour

Well, users will like your posts, follow you and comment on the posts. If you want to get more followers, it is right that you follow them back and also comment on their posts.

You can do this using one of the bots that you pick from Manage Social. The bot helps you to auto like and makes sure you have the level of engagement that you need. However, make sure that you don’t go anywhere near the limit imposed by Instagram’s API limit of 350 activities per hour, which can make you get banned from Instagram.

However, with a bigger following, you can get away with bigger stuff such as 500 activities an hour. But all in all, play it safe.

The good thing about automation is that you can decide how many images you like in a day. You can set this in the settings of the bot and leave the bot to do the rest.

Flow With the Pack

You need to work with people who are in the same category as you, or who have the same interests like you have. To do this, make sure you look or pages that have a similar target audience, or look for a company that has a similar or greater following than what you have. This makes it mutually beneficial to your goals. You can use the search function to get these pages. For instance, you can type in Travel + Instagram Accounts to get accounts that are related to Instagram.

After you get the right pages and people to target, you need to reach out to them and make a public or private request. Let them know what you want in DMs or leave a comment on their pages. You can even request a shout out in their posts or comments.

You can also go after people with large followings and build relationships with them. Ask them to give you a shout out to your account; you might do this severally in order to get the response you need.


With these few tips, you are on the way to grow your first 20,000, or even more followers without putting in so much effort. Make sure you work with reputable vendors and get the right bots for specific tasks in order to succeed.

The Allure of the Portable Laser Machine

Big companies use bulky laser marking applications to personalize different items by making marks on the surfaces. Laser marking is also used in adding certification marks on products to make them genuine. Now imagine if you could have the same capability in your small business. Due to the latest technology, it is possible to do this.

Thanks to the latest development in laser design, you can now use the portable handled marking system, making it ideal for use anywhere. First of all, let us understand how the prices work.

How Does Laser Marking Work?

The new technology uses a laser beam to change the appearance of the material’s surface. The beam changes the colour of the surface, leading to a contrast between the area that has been affected and the surrounding area.

Laser marking works on different kinds of materials ranging from plastic to metals. So, how does this benefit you as the businessman?

You Can Use it anywhere

At times, you are forced to get to the clients home or office to perform this task. With the portable laser, this is possible. The laser is small enough to fit in your carry-on, meaning that you can satisfy the needs of the customer without the need for him to come to your office.

This is advantageous in various ways. First, you can handle tasks that you would normally fail to handle because of a busy customer’s client. If the customer doesn’t have time to come to you, you can go to them. This helps you make money and is convenient for the customer.

Remote working is also possible because you can manipulate the device using your Bluetooth device or USB connection. Others are operated by smart applications that you install on your phone or laptop.

It’s Operated at High Speed

Another huge benefit of this portable handheld laser machine is that in as much as the tool is small in size, it still works at a high speed. You can save time, effort and money when you use this tool without the inconvenience of bulky equipment.

It Is Versatile

Another big benefit of this tool is that it works on a wide variety of materials and products. The tool can handle anything ranging from wooden surfaces to glass.

Free From Space Constraints

Portable handheld laser marking machines are flexible and compact. The size of the head used for marking is akin to that of a hair dryer, making it convenient for use in areas that have restricted spaces.


The portable ladder marking machine has a lifespan of more than 100,000 hours. This long service life doesn’t need you to replace any parts. You enjoy cost savings due to the low maintenance. The maintenance-free features make this the best portable tool from Needham to increase your productivity.

The Bottom-line

As a business, you don’t need to have a bulky equipment to enjoy the benefits that come with laser marking. You can use a portable marking system that gives you all the benefits that come with a bulky marking machine.

Promoting Your Art on Instagram the Right Way

Most artists utilize Instagram mainly to promote their artwork. However, you might not want to come across as some kind of businessman who only intends to sell his or her products. Thus, it is necessary that you follow a few tips to successfully pull off your goals.

Showing Your Investment

Some successful people on Instagram say that it is much more important that you promote a brand that people will enjoy. By doing so, artwork promotion will become more natural and is more effective. An example of doing so is showing the process of creating an artwork. By showing updates on your projects, you will receive more positive responses from the users as they can see the effort you put into it. Overall, this will build up suspense as you slowly approach the final product.

Collaboration With Fellow Artists

Promoting your brand on Instagram not only nets you more sales but also leads to collaborations with other users. You should try finding like-minded artists or companies that you think you can work with and follow them. Proactively like their images, comment, and even if they may not follow you, you at least took the initiative that could lead to something.

Increasing Your Follower Base

The best way to take advantage of Instagram is by using it to show your artwork to others. And how will you do that? By increasing your follower count. You would have to work hard to do it, or you can just utilize bots. If you ever intend to use bots, avoid Instazood as The Small Business Blog reported that it is a poor choice.

Engaging With the Community

Just like other types of social media, in order to use Instagram for art promotion, you have to engage with your followers. Thus, it is best that you think about what the audience wants to have. You should often ask for feedback instead of forcing content upon others. Take advantage of the two-way communication to learn about trends, which you can leverage to improve the results of your work.

Follow other artists that you think can be a source of inspiration for you. After all, Instagram is a great place to find people who can influence you. You never know that the connections you make with others will lead to the success of your goals.


If you intend to promote your artwork on Instagram, you should follow a few tips. These include showing your investment, collaborating with fellow artists, increasing your follower base, and engaging with the community. Remember, it takes time to get it right, so don’t become frustrated when things do not go your way.