The Different Types of Social Media Services and the Benefits to Small Businesses

There are various social media services that you can use to market your products and services. However, each service comes with its pros and cons, which is why you need to understand specifically what you need to do to make your business stand out.

Today we look at the various types of social media services, and what they offer in terms of benefits to your business.

The Different Types of Social Media Services

These include:


    • Following and unfollowing: This is where you follow users on a platform according to certain criteria. This helps keep the number of followers or friends at an optimum level, and to make sure they are active on the account at all times.
    • Content creation: This involves creating content for the various platforms including tweets, images, videos and more.
    • Account management: this is where you manage the accounts of users and brands that are so busy or that have so many accounts under their names.
    • Getting likes: You increase the likes on the posts made by the user.
    • Commenting: you monitor the reaction of the followers and offer responses to their concerns.

These are not all; some of the services are specific to accounts. You can enjoy these services by using a tool such as the one offered on So, what benefits do businesses get from the various social media services?

Increase in Brand Awareness

Social media gives you a cost-effective platform to increase the visibility of the brand and to syndicate content. As a business, implementing a social media strategy greatly improves your brand because you increase the audience that you talk to.

By investing a few hours each week, most businesses have realised an increase in their social media marketing efforts. With regular use, it improves the visibility of your brand.

More Traffic to Your Website

The more traffic you get to your landing page, the more sales you are likely to enjoy, which translates into more revenue. With the right social media marketing strategy, you can double the number of visitors that you receive on the landing page. This page can be a product page, blog or a website.

Every social media post you put up or page you come up with is a gateway to your site. You need to make sure that the link to your page is available on all your accounts, and it is working. So, when you open a social media account, you are literally giving your users a link to your pages, and opening up your business to the world.

You Rank Better in Search Engines

While social media doesn’t lead to direct search ranking improvement, more than half the number of marketers that have been using social platforms to market their products and deliver information to their users have seen an improvement in search engine rankings. Being able to appear at the top of search engine results pages generates more traffic to your websites and results in more revenue.

To rank higher on social media, you need to create high-quality content that works with your keywords. Additionally, use different types of content to grab the attention of a large number of users. So, leverage the power of case studies, infographics, photos, videos and blog articles to enjoy a broader read.

Enjoy Higher Conversion Rates

With higher visibility come more opportunities to convert visitors into customers. Marketing on social media gives you the opportunity to develop relationships with your consumers. These relationships can be beneficial in the future and can lead to more sales and loyal customers.

Final Words

There are so many social media services that you can use in your business. These services help you become more visible to your users so that you can sell more and rank better in search engines.

2018 Web Design Statistics That Your Business Should Know About

A business website is a necessity today, and if you are thinking of creating a website, then you need to understand some few statistics that could give you guidance on how to create a website that is not only amazing but beneficial to you.

Having a Website

Statistic: As many as 30 percent of small businesses don’t have a website.

This tells you that if you are among the 30 percent that haven’t come up with a business website, you need to make it a priority. If you are in this category, it means that 70 percent of your competitors are online, taking charge of the business that comes via internet, while you are still dealing with a few customers that haven’t realized the benefit of buying online.

For your information, more and more of the customers prefer to buy their products and order for services online, which mean that soon you won’t be able to talk to them because they won’t come to your store.

The solution? Start the process of making the perfect website for your small business needs today. You can do this by talking to web designers that have great ideas to make your website stand out from the rest.

The User Experience

Statistic: 95 percent of customers indicate that a positive experience is the top factor when they visit a website.

If you have a website but you haven’t invested in user experience, then you need to be aware that you might be selling less because of this fact. The user experience is different from the visual identity that you come up with.

User experience is all about the functionality and ease-of-navigation that you incorporate into the website. Remember that an innovative website turns out to be useless if the users cannot find the right way to interact with the various features.

User experience has a high ROI. This means that you can easily increase the conversion of the website by more than 200 percent when you think out the user experience and incorporate it into your design.

You can only get the best user experience if you work with an expert that understands its importance to the customer.

Website Speed

Statistic: A slow loading website causes 40 percent of the users to stop doing whatever they are doing on the website and head to a competitor website.

Consumers know that technology has improved and they expect more from your website than ever before. If you have a website that loads slowly, you might not be able to satisfy your customers the way you expect to.

If your website loads slowly, expect your visitors to navigate away from it without the site loading fully.

And with potential buyers navigating away from the site, you are looking at dropped purchases and a dip in your sales for the year. Your conversion rate can go down up to 7 percent if you have a 1-second delay. On the other hand, the conversion rate increases by up to 70 percent if you increase your load speed to 2 seconds!

You can check out how fast your pages load by using third-party tools that provide website loading speeds.

The Design

Statistic: A single bad experience by a user on your site makes the user less likely to visit the site again.

As important as the user experience is to your customer, the way the website looks is also very critical. The user might use the design to make a decision whether to spend more time browsing the site or letting go and going to a better site.

If the website is appealing, more users will spend time on the site looking for what they want, and might complete a purchase. On the other hand, if the site isn’t appealing, they won’t want to spend a lot of time on the site at all. Remember that the users judge the credibility of your website depending on the design, so make sure it is professional.

The Bottom-line

As a small business looking to make money from the traffic that comes online, you need to make sure you have a professionally designed website that has all the features that you need to stay relevant.

Signs Your Instagram Influencer is Not Efficient

You have heard of Instagram influencers, and the kind of benefits they bring to your social media marketing campaigns. With the right influencer, your business easily goes viral. However, there are instances when the influencer doesn’t deliver what you need in terms of exposure. There are a lot of factors that go into making your Instagram efforts successful, and using an influencer is just one of it.

Instagram receives over 800 million users each month, and with such a user base, you are sure that there is a good chance that most of your users are already on Instagram waiting for you to make a move.

So, what are the signs that your influencer is not delivering as expected? Here are the top signs.

People Visit When You Offer a Discount

Although it is a good idea to attract followers with discounts and coupons, they shouldn’t only come to your account when you have these offers. What happens when you don’t have something to offer?

The marketing plan you have ought to be long term. Using an influencer is a way to make sure that you market for ages. You have the hopes that when you use the influencer, you want to have the marketing plan for a long time.

You don’t want to connect with your audience just for the one time, but for long. Of course, you cannot offer coupons or discounts on a daily basis; you will lose credibility.

To address the issue, make sure you use the right content each day. You need the right words to let customers know why they must use your brand compared to others.

The Comments are Generic

Don’t be disappointed to read a lot of comments that don’t even relate to your brand. Some influencers use bots to deliver the comments, which might give you the impression that they are getting organic results when they are generating them.

Make sure the influencer is honest and trustworthy.

The Posts Aren’t Relevant to Your Niche

I have seen this issue several times now – businesses choose an influencer just because he has a lot of followers, only to find out that the audience isn’t relevant to their goals. The influencer might post content about your brand, but the content ends up looking out of place compared to other content.

Make sure you look for an influencer that has a massive following, but the following must relate to your niche. Take time to read through the posts and see what the audience says in return before you decide to use his services.

Avoid influencers that work in a general way. Instead, get one that uses a very specific niche. If you sell ladies clothes, find an influencer with a specialty in the same.

The Engagement Level is Low

Influencers make sure your content goes viral via several strategies. However, you might find that at times the content doesn’t work out as expected. The content that you require the influencer to post doesn’t reach the intended target.

One way to determine if the audience is getting your message is to use a bot. The bot monitors your accounts and enumerates the responses from your audience, giving you an idea of how the bot is doing, and what you need to do more to make everything work out. You can check out top Instagram bots and what features they have by visiting Free Your Spine today.

Final Thoughts

It takes more than just an influencer to get the right exposure for your goods or services. Take time to analyze various features so that you can select the best influencer for your needs.